Arturia

Music
Equipment
Manufacturer

CLIENT
ARTURIA
DATE OF RELEASE
2022
PHOTO CREDIT: ARTURIA
ARTURIA
OVERVIEW
/6
Unusual experience for exceptional music company
DIGITAL STRATEGY
MOTION DESIGN
CONTENT DIRECTION
WEBSITE DESIGN
INTERACTIVE STYLE GUIDE
Challenge

Arturia is a music company that creates high-quality synthesizers, audio interfaces, and other music equipment. Unlike other companies in the industry, Arturia doesn't aim to be a market standard. Instead, they focus on being a boutique and stylish manufacturer for true sound lovers. They prioritize creativity, innovation, and experimentation to help musicians achieve unique and authentic sounds.

Approach

Our design team developed a website that represents the boldness of Arturia's approach and conveys the uniqueness of the brand to its audience. We created a design that blends modernity and innovation with the brand's legacy and authenticity. The website features an intuitive user interface that helps users easily navigate through the different sections of the website and discover the products that Arturia has to offer.

ARTURIA
LOOK & FEEL
/6
Design that Mirrors the Brand's Innovative Vision

The Arturia website design exudes an air of distinction, captivating visitors with its bold and unique aesthetic. Tense typography commands attention, infusing each word with a sense of artistic prowess. The dark layouts provide the perfect backdrop, setting the stage for the brand's immersive journey. Big juicy images take center stage, showcasing the remarkable craftsmanship of Arturia's musical equipment.

With its captivating visuals and seamless navigation, the website effectively communicates Arturia's dedication to pushing the boundaries of musical excellence. It not only showcases the brand's products but also invites users to become part of a community united by their love for artistry and craftsmanship. The Arturia website design is more than a showcase of musical equipment; it's a testament to the brand's unwavering pursuit of elevating musical experiences to new heights.

01.
Spectacular Tech Brand

The Terrostech brand was designed to be flexible and adaptable to evolving needs over time, whether it's for a Terrostech app, full-scale marketing campaigns, or specific tech branches. The brand identity is based on a futuristic and innovative approach, with a minimalistic and clean aesthetic that reflects the brand's dedication to technology and innovation

02.
Flexible Design System

The Terrorstech Design System provides a comprehensive and versatile platform that seamlessly integrates aesthetic and functional considerations, enabling brands to effortlessly create a wide range of assets, from app design to marketing materials and sub-brand websites.

ARTURIA
CONCEPT
/6
Beyond Marketing Hype: Music-first Design

The Arturia website design transcends the conventional marketing approach, embracing a refreshing perspective that puts clear communication and visual storytelling at the forefront. Eschewing unnecessary jargon, the design communicates with honesty and sincerity, resonating deeply with music enthusiasts who yearn for equipment that empowers them to unleash their creativity and craft distinctive sounds. By prioritizing the essence of musical artistry over flashy marketing, the website establishes Arturia as a brand that genuinely values authenticity and innovation.

Through its bold and unique design, the website strikes a harmonious chord with its audience, fostering a connection that transcends mere product promotion. It becomes a dynamic platform that celebrates the art of music-making, inviting users to explore the possibilities of creative expression through Arturia's remarkable equipment. The immersive visual storytelling showcases the craftsmanship and passion behind each instrument, empowering users to make informed choices that align with their musical aspirations.

01.
Spectacular Tech Brand

The Terrostech brand was designed to be flexible and adaptable to evolving needs over time, whether it's for a Terrostech app, full-scale marketing campaigns, or specific tech branches. The brand identity is based on a futuristic and innovative approach, with a minimalistic and clean aesthetic that reflects the brand's dedication to technology and innovation

02.
Flexible Design System

The Terrorstech Design System provides a comprehensive and versatile platform that seamlessly integrates aesthetic and functional considerations, enabling brands to effortlessly create a wide range of assets, from app design to marketing materials and sub-brand websites.

ARTURIA
QUOTE
/6

Through the Arturia website, we sought to resonate with our audience on a deeper level, celebrating the artistry of music-making and empowering musicians to express their creativity authentically

Sephie Shafran
CD, SHAFRAN AGENCY
ARTURIA
MOBILE EXPERIENCE
/6
DESIGN
Carefully Crafted
Mobile Design

The mobile design features intuitive navigation and smooth animations that make it easy for users to explore the website's features and products.

ARTURIA
SUMMARY
/6
Music-first Concept

By celebrating the art of music-making, the website goes beyond product promotion, establishing Arturia as a brand that values authenticity and innovation.

01.
Concept Design

The Arturia website design stands out by prioritizing clear communication and visual storytelling over traditional marketing hype. It fosters a genuine connection with the audience by resonating with music enthusiasts who seek equipment to unleash their creativity and craft distinctive sounds. Its immersive visual storytelling showcases the passion and craftsmanship behind each instrument, empowering users to make informed choices that align with their musical aspirations.

02.
Communication & Legacy

By prioritizing clear communication and visual storytelling, the design establishes a meaningful connection with music enthusiasts, celebrating the artistry of music-making and empowering musicians to express their creativity authentically. Whether on desktop or mobile, the website invites users to embark on an immersive journey, discovering the bold and unique world of Arturia's musical equipment.

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